PROFOUND® TruSpectrum™ – Colour and Security Precision for Brand Protection

Crane Authentication – a Crane NXT business unit – has unveiled its latest innovation in overt security: PROFOUND® TruSpectrum™, which extends the colour palette of its micro-optic labels to match the spectrum of colours integral to a brand’s visual identity.

Colour as a strategic asset

For brands, colour is a crucial choice for protection strategies, as it carries significant psychological weight, offers instant recognition, and cultivates customer trust.

Precise colour matching gives premium brands an edge in competitive markets, while a well-chosen palette anchors brand value and influences perceptions.

‘That is what makes PROFOUND TruSpectrum significant. This solution stands out in the overt security market for its ability to ensure the accuracy and consistency of a brand’s colours in a way that adds to brand protection’, explained Yann Ischi, Vice President for Strategy, Product & Marketing at Crane Authentication.

Security at the core

While TruSpectrum enhances brand appeal, its heart lies in security. By embedding brand-accurate colours into micro-optic 3D animations, the labels become vibrant, dynamic, and extremely difficult to copy.

Counterfeiters may attempt to mimic packaging designs, but replicating the exact interplay of precise colour and motion is nearly impossible.

‘This innovation addresses the needs of brand owners seeking instant recognition for their brands and trust at a glance for their consumers’, said Heather Clarke-Hite, Product Manager for PROFOUND microoptics and OVDs. ‘Keeping those needs

in mind, we have engineered PROFOUND TruSpectrum to maximise brand protection and drive consumer engagement. ’

Trust at a glance

The wider PROFOUND platform has always been about delivering ‘trust at a glance’.

These labels make authentication intuitive – striking 3D motion effects visible in any lighting condition – and extremely hard to replicate. They can be customised with logos, animations, and specific security elements, ensuring brand identity remains intact across global supply chains.

Crane’s advanced printing capabilities support smooth integration into existing packaging and production workflows.

For consumers, this means confidence in product authenticity. For brand owners, it means scalable protection against counterfeits and supply chain fraud.

Innovation driven by the customer

The evolution of PROFOUND is guided by listening to customers, and over the last two years, Crane Authentication has launched six innovations beyond the original PROFOUND, each developed in response to specific brand-owner needs.

Among these innovations are:

• PROFOUND ECO – made from 70% post-consumer recycled materials, these secure eco-friendly labels support circular economy goals.
• PROFOUND FLEX – engineered for flexibility and harvest resistance, the label shrinks and distorts when exposed to heat. That makes it tamper-resistant, while ensuring reliable performance in demanding environments.
• PROFOUND AIR – the next generation of PROFOUND, delivering the same security and impactful 3D visual performance with 50% less plastic.

In addition, Crane Authentication has rolled out new ‘features’. These are optional components providing an additional layer of brand protection or enhancement and, in addition to PROFOUND TruSpectrum, include:

• PROFOUND Plus – this feature is ideal for customs, auditors and anyone requiring fast, reliable verification. With a covert security layer embedded within the micro-optics label, this feature enables machine-verifiable authentication.
• PROFOUND Connect – these secure, connected labels enable instant consumer authentication, engagement and traceability, linking physical products to brand-related digital content.

According to Crane Authentication, the combination of these offerings underscores PROFOUND’s reputation as one of the most dynamic brand protection platforms available today. And that by uniting colour precision, micro-optic motion, eco-friendly design, and digital connectivity, Crane Authentication is redefining how security labels can support both protection and marketing strategies.