What Does the Future Hold for Traceability in Europe?

The European Union represents the world’s first attempt at implementation of wide-scale, multi-country tobacco traceability and the largest iteration of the FCTC Protocol to Eliminate Illicit Trade in Tobacco Products (the Protocol) in action. The implications in relation to one of the world’s largest tobacco market’s interpretation and implementation of the Protocol, as well as the benefits that traceability can provide in terms of combatting illicit trade, has the significant potential to influence tobacco traceability the world over.