EU Illicit Cigarettes Surge to Highest Level Since 2015 – Huge Tax Variations not Helping

KPMG has released its latest annual study on illicit cigarettes in Europe, commissioned by Philip Morris Products SA, and covering 38 European markets (including 27 EU member states). The study shows that while overall illicit consumption in Europe grew marginally in 2024 (by 0.2%), consumption in the EU27 soared by 10.8% to reach 9.2% of the total market – the highest level in nearly a decade.