Nicola Sudan
Editor
Tuesday, November 5, 2024
Categories
Illicit Trade
How Retailers Create Demand for Counterfeit Brands – and what to do about it
According to experts from Brand Monitor, an online and offline market surveillance company, the demand for counterfeits of specific brands is generated not so much by end consumers as by retailers, who tend to piggyback off the marketing campaigns and reputation of brand owners, and then attract consumers with the offer of lower prices.
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