As sustainability gains momentum, recycling alone is no longer enough. The circular economy promotes reuse, repair, and recycling to reduce waste and keep resources in use longer. But as recycled products go mainstream, challenges arise – especially the risk of greenwashing and fake or mislabelled goods claiming to be eco-friendly.

UK-based chip company Pragmatic Semiconductor has announced the launch of its latest radio frequency identification (RFID) near-field communication (NFC) product line, Pragmatic NFC Connect.

This article presents an integrated approach for ensuring producers of sugar-sweetened beverages (SSB) correctly report the volumes they put on the market (POM) and pay the appropriate SSB taxes and recycling fees.

An article in the April 2024 edition of this newsletter examined the drivers to sustainable practices in brand protection. The aim of this article is to extend this examination into the business case for sustainability, which is more than simply being seen as a good corporate citizen.

Products are already starting to appear in this sector. For example, Authentication & Brand News, March 2024, contained an article on sustainable tamper-evident closure seals.

As sustainability becomes an ever-present item on board meeting agendas, we notice the emergence of many new eco-friendly security solution developments, including sustainable closure seals that provide tamper evidence.

Digital watermarking specialist Digimarc Corporation has announced that France will be the first country to implement Digimarc Recycle on a nationwide basis, for the sorting and recycling of plastic waste.

Like all progressive companies operating in the authentication and brand protection sectors, OpSec Security is committed to sustainability in its processes and products – as its new product line OpSec® Eco demonstrates.

The circular economy presents a $4.5 trillion business opportunity for companies that concentrate on rethinking products and services using principles based on durability, renewability, reuse, repair, replacement, upgrades, refurbishment, and reduced material use.

Flexible electronics developer PragmatIC Semiconductor has announced its involvement in leading an Innovate UK, Smart Sustainability Plastic Packaging business project that will make reusable plastic packaging systems a reality at scale.