The Smoke Free Partnership, a European coalition of NGOs working to mobilise governments to make tobacco control a political priority, has raised concerns about the track and trace provisions of the EU Tobacco Products Directive.

The International Tax Stamp Association (ITSA) is calling for improvements to a directive that controls the manufacture, presentation and sale of tobacco products in the European Union.

The European Union represents the world’s first attempt at implementation of wide-scale, multi-country tobacco traceability and the largest iteration of the FCTC Protocol to Eliminate Illicit Trade in Tobacco Products (the Protocol) in action. The implications in relation to one of the world’s largest tobacco market’s interpretation and implementation of the Protocol, as well as the benefits that traceability can provide in terms of combatting illicit trade, has the significant potential to influence tobacco traceability the world over.

An extensive lobbying effort by the tobacco industry has been revealed in a paper by researchers at the University of Bath (UK), published in October in Tobacco Control.